Ecological Bags - Competition

Going ahead with the project, its important to talk about the competitors. Obviously, they are the ones who make us realise where we stand. Our competitors are

Baggit

• Extremely good line of products all made up from leather look-alikes,
• Has presence in all types of bags (clutches, big hand bags, small purses, mobile covers, etc), belts, footwears.
• Good distribution network all across India, presence in all MBOs in all the cities + EBOs
• India’s own hi-fashion accessory brand

Norquest bags

• Into the production of ecological bags
• Majorly into exports through onine channel (no retail stores)

People Tree Bags

• An NGO dealing in fabric bags and other products
• Single small store in Cannaught Place, New Delhi

Knowing the co-players is not enough, lets see what's the playground like...

Leather has been associated with hi-fashion product for ages, so users generally prefer leather or look-alikes over a fabric bag! Changing the mindset of the people is a tough job…and we know it, so lets be a little casual in bringing a change here right now…I guess it will happen gradually.

Market Gap

• Little awareness on ecological products
• Bag market hugely dominated by leather and look-alikes
• Absence of national level brand for fabric bags
• Available fabric bags have largely cultural/ traditional look and feel
• Common complaint with fabric bags is color bleeding, gets dirty easily

Deadly combination of ecological concept, trendy bags and use of natural fabric… ha ha ha… do you think can work? Why not… lets redefine the accessories in our wardrobe and get some more close to nature…and MAKE A DIFFERENCE !